Express Mortgage
- The Problem
- Mortgage loan officers were producing approximately 5–6 deals per month.
- The KPI
- Deals per month
- The Decision
- Improve follow-up and sales support without increasing advertising spend.
- The Result
-
Before5–6 deals/month After9 deals/month
- The Verdict
- Pass
- The Lesson
- Better execution can sometimes create more revenue without increasing lead spend.




